Mahalingappa Itnal
Jaggery Man of Karnataka
Mahalingappa Itnal was born into a farming family in Sanganatti, Bagalkote — a land rich with sugarcane fields and generations of agricultural wisdom. From childhood, he witnessed first-hand the labour, love, and knowledge that goes into cultivating the earth.
As he grew, so did his concern. The market was flooded with adulterated jaggery — products laced with chemicals, artificial colours, and shortcuts that robbed consumers of the nutrition they deserved. Mahalingappa saw not just a market gap, but a deeper responsibility.
That responsibility became Pure Nature Farms — a brand built on a single, non-negotiable promise: zero chemicals, natural farming practices, and complete hygiene from farm to package.
Today, every block, cube, and packet of Pure Nature jaggery is a tribute to that original vision. Crafted by farmers who care, for families who deserve better.
Awards & Achievements
Best Innovative Farmer Award
Mahalingappa Itnal was honoured by Union Minister Shri Nitin Gadkari as the Best Innovative Farmer — a recognition that celebrates his commitment to bringing honesty, health, and sustainability back to India's food systems.
«ಬೆಲ್ಲಕ್ಕೆ ನಾವು ರಾಸಾಯನಿಕ ಸೇರಿಸುವುದಿಲ್ಲ ಬದಲಾಗಿ ನಾವು ನಂಬಿಕೆಯನ್ನು ಸೇರಿಸುತ್ತೇವೆ»